IBM Teaming up with Retailers
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The retail world is fast paced and based on results, and with the help of IBM many companies within this industry will have the chance to achieve even more success. IBM recently released a new enterprise software solution known as Retail Integration Framework. Generally speaking, this software is meant to help retailers speed up the process of implementing strategies focusing on customers. In turn, IBM hopes that end users will be able to increase sales while decreasing the time spent on particular tasks.
Patrick Gibney of the IBM Software Group said, “IBM’s Retail Integration Framework provides retailers with a smart and flexible infrastructure that takes advantage of existing and new technologies to support changing business operations and conditions, while providing consumers with a positive shopping experience regardless of how and where they are purchasing products.”
When it comes down to it, IBM’s new enterprise software is meant to benefit both the retailer and consumer. This alone is reason enough for a retailer to consider purchasing the software. Not only does it allow them to benefit, but it can also help to make the buying experience more enjoyable for the customer. Of course, this results in increased future sales.
It will be interesting to see how many retail outlets begin to use Retail Frame Integration in 2008. With a plethora of benefits, it is safe to say that IBM has high hopes.
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