CDC Software: Helping Harvey Nichols to Reach New Heights
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
CDC Software is a manufacturer of a wide variety of enterprise software solutions that are geared towards several key industries. Most recently, the luxury retailer Harvey Nichols has taken notice of what CDC’s MarketFirst software has to offer. Generally speaking, the store is using this solution as a way of increasing the experience of customers.
What is Harvey Nichols looking to get out of this software? Generally speaking, they are hoping that the addition will help to increase the amount of money that each customer spends. This will be done through monitoring a customer’s spending habits, and then translating the information into useful tidbits that can be used at the point of sale.
Harvey Nichols IT and Logistics Director, Martin Schofield said, “”With CDC MarketFirst and Pivotal CRM, we are empowering our marketing team with the ability to plan and execute targeted campaigns from a central point. At a more fundamental level, we are also empowering our point-of-sale representatives with the information needed to provide personalized value-added services to each customer they serve.”
CDC Software is helping Harvey Nichols on a number of levels. With the success that the store is sure to have, it is safe to say that more and more retailers will consider what the software can do for them.
[…] here for full […]